Positive and Emotional is All in McDonald’s (Entry 1)

Source: https://adsoftheworld.com/media/tv/mcdonalds_flashback (Flashback, n.d)

            Cossette has developed numerous advertising campaigns for McDonald’s and majority of these particular advertisements have demonstrated the culture and the overall positive experience when visiting this fast food restaurant chain. With this particular advertisement, Cossette’s goal is to exemplify the history of the McDonald’s franchise and to combine it with today’s McDonald’s menu (Flashback, n.d). This goal is highly appropriate and effective for a McDonald’s advertisement because it demonstrates the identity of the McDonald’s brand as well as to providing a particular reason to eat in the fast food restaurant, which can be interpreted as being enjoyable or expressed as an unforgettable moment.

This Cossette McDonald’s advertisement has exemplified accuracy for showing their food selection. Restaurant advertisements have to contain depictions of their menus, or else these advertisements will be deceiving and therefore oppose clause 1 of the ASC which states that all advertisements have to be accurate for their viewers (Advertising Standards Canada, n.d). Cossette has also made this advertisement appropriate by focusing strictly on the McDonald’s culture and menu, as this advertisement understands that opposing the Competitive Bureau’s business conduct will lead to unhealthy competition between different markets (Competitive Bureau, 2015). This advertisement is also effective as this commercial shows McDonald’s customers savour their favourite choices from the menu.

Apart from legality of the advertisement, Cossette has demonstrated their understanding of societies’ values when creating this McDonald’s advertisement. Especially with a North American society, the ideals pertaining to family, friends, and happiness are very important, which is demonstrated in this McDonald’s advertisement. Cossette has connected with their target audience by developing a McDonald’s advertisement that is selling communion, satisfaction, and pleasure.