About Me

Salutations Everyone

I am Don Ng and I am a currently attending Sheridan’s Advertising Account Management Program. Before I came into this amazing program here at Sheridan, I went to York University majoring in anthropology.

My road to advertising began during my second year of university where I was majoring in communication studies. While I was in communications, I have always had a great interest for going into the media field because the media industry is exciting, and the range of opportunities to succeed was beyond measure. Although I have learned quite a lot about today’s Canadian media industry in communication studies, there were some issues that I had with how I was taught about media. From my experiences, in order to get engaged to learning about media, you should be taking part in it as an active participant rather than to read about the theoretical aspects of the industry. Apart from the very dull theory from communication studies, majority of my communications professors would always reference Jersey Shore for some reason which I believed was very insignificant to the study and the understanding of communication studies and the overall media sector. From that point on, I decided to switch my major to anthropology where I have found great success in learning about culture, ethnicity and society as a whole. With the addition of my growing interest and success in anthropology, I took a course called Public Anthropology during my fourth year of university and on the first day, my professor immediately talked about his ethnographic research on the advertising industry which was a field I have been stumbling on even when I left communication studies. He talked about how the field of advertising was in great need of social scientists and how these researcher’s qualitative research is much needed in the industry to further understand today’s consumers. Fast forward to the end of that course, I told this professor of mine that would it be smart if I just go into advertising with my anthropology degree which he immediately said yes and here I am now.