Back to Advertising Talks: Some Problems with Digital

In today’s post, I would like to discuss some problems with moving to digital. When you guys into this program, your going to understand how this society is gradually moving into the digital age and that traditional mediums will probably become obsolete. As much as I acknowledge this transformation and the opportunities that come with the use of digital mediums, I also notice that some issues may arise for both the viewers and users, especially within the topic of advertising.

I think everyone has stumbled onto this at least once while surfing YouTube. Online videos do open great opportunities to engage viewers by providing them with animated visuals which they can rewind and rematch as many times as they want. The replay option for videos allows advertisers to ensure their viewers can re-watch a video to better grasp the message, product, or service that is being shown to them. But sometimes, there is the option of the "Skip Ad", where we see people being annoyed with the advertisement therefore wanting to skip to watch the v-log, music video, television show, or even movie that they intend on watching. For that reason, I believe sometimes the move to digital may cause problems as many viewers are not interested in the online advertisements rather want to go straight into their intended content. When thinking back to this, I realized how my family and I have always paid much more attention to advertisements on television, newspaper, and occasionally magazines. Even to this day, we pay more attention to this than that of online. For my family, I can definitely say that traditional mediums are still alive. This doesn't mean that "the move to digital" isn't significant as I have gained a lot of insights on this society and have learned a lot about cultures to help me develop a greater understanding of our industry today. 

As you come into this program, you will learn strengths and weaknesses of all mediums and will have your own perceptions on what mediums are growing and which ones are dying.

If possible, I would love to see your comments on today's advertisements and what moving to digital means to you.